Infibeam Avenues Ltd, one of India’s major digital payments and fintech firms, is set to rebrand itself as AvenuesAI Ltd, signalling a strategic transition toward becoming an artificial intelligence–driven global payments technology company. The decision was given in-principle approval by the board on Thursday and will take effect once all statutory and corporate clearances are secured.
The company says the new identity reflects a fundamental transformation in how its platforms operate. “What began as a payments and e-commerce infrastructure firm is now progressing towards becoming a full-stack, AI-led digital payment technology company,” said Chairman and Managing Director Vishal Mehta. He added that AI will increasingly power the firm’s core operations, from payment authorisation and fraud detection to credit scoring and digital public infrastructure.
Joint Managing Director Vishwas Patel described the shift as “foundational”, noting that AI has become central to the company’s product and platform architecture. The new name, AvenuesAI, aims to clearly communicate this evolution to global stakeholders.
Aligning with global ambitions
The rebrand is positioned as a move that strengthens the company’s technology focus and supports its ambitions to scale internationally under its flagship payment brand, CCAvenue. Executives say the change will give investors greater clarity about the firm’s AI-first strategy and help enhance its positioning in global markets, where AI-powered payment systems are gaining prominence.
The company already has a growing international presence, with operations across the UAE, Saudi Arabia, Australia and the United States, and a partnership-led footprint in Oman. AI-driven digital payments, it notes, offer higher margins globally, supporting long-term revenue growth.
Core business remains unchanged
Despite the new name, the company will continue offering its existing suite of digital payments and fintech products under the CCAvenue brand. Its payments business has recorded robust traction, reporting 84% revenue growth in the first half of FY25-26 and a 26% rise in total payment volume.
The firm says its extensive partnerships with banks and financial institutions will remain central to its strategy, helping expand digital access for SMEs and rural markets as India’s payment infrastructure continues to deepen.
