India’s integrated infrastructure management services company Bluspring has unveiled a refreshed brand identity, marking its transition into an independent, listed entity following its demerger from Quess Corp.
The rebrand introduces a new logo, visual language and the tagline “Infrastructure. People. Progress.” The company said the identity reflects its focus on tech-enabled, compliance-led services across infrastructure and people management, sectors closely linked to India’s expanding real estate and urban development landscape.
Bluspring’s new logo features interconnected blocks forming the letter ‘B’, symbolising the integration of its diverse service lines and teams. The forward-leaning design is intended to signal growth and transformation, while the blue and green colour palette emphasises trust, stability and renewal.
As part of the refresh, Bluspring has adopted a service-line-first brand architecture, with specialist brands such as Terrier, Hofincons and Vedang operating under a ‘powered by’ endorsement model. The company said this approach allows clients to access sector-specific expertise while benefiting from single-contract accountability and nationwide delivery.
Bluspring currently operates across integrated facility management, food and hospitality services, integrated security, engineering asset management and telecom network services. These offerings support key sectors including commercial real estate, healthcare, education, banking, IT, telecom, manufacturing and government institutions.
The company positions itself as addressing a gap in India’s infrastructure services market, saying no other player offers integrated capabilities across all major infrastructure service categories. Its strategy aligns with India’s broader infrastructure push, supported by the government’s capital expenditure outlay of ₹11.21 lakh crore.
Bluspring employs more than 90,000 people across 28 states and over 34 cities, serving more than 1,000 clients nationwide.
Chief Executive Kamal Pal Hoda said the refreshed identity brings together Bluspring’s service lines and legacy brands under a unified narrative. Shilpa Kona, Vice-President for Marketing, said the rebrand was designed to reflect momentum, collaboration and clarity as the company continues to scale.
The new identity will be rolled out across digital platforms, corporate materials, signage and advertising over the coming months.
