Bengaluru-based proptech startup Flent has raised ₹21 crore in a pre-Series A funding round as it looks to scale its full-stack, premium rental housing model across India’s major cities.
The round comprises ₹17 crore in equity and ₹4 crore in debt, led by Incubate Fund Asia. Existing backers WEH Ventures also participated, alongside Twin & Bull Family Office, Stride Ventures, 91Ventures and Untitled VC. A group of angel investors, including BlackBuck co-founder and chief executive Rajesh Yabaji, joined the round. In a notable show of confidence, more than 40 of Flent’s own landlords and tenants collectively invested ₹1 crore in the company.
Founded in October 2023, Flent positions itself as a modern alternative to India’s fragmented rental market. The company offers fully furnished, designer homes on flexible rental terms, removing traditional pain points such as brokerage fees, large security deposits and inconsistent property standards. For homeowners, Flent promises steady rental yields, zero service fees and end-to-end operational management.
The startup is targeting an estimated 20 lakh white-collar professionals seeking high-quality rental housing across India’s five largest cities. Flent estimates this premium rental segment could grow into a ₹40,000-crore market over the next five years, driven by urban mobility, rising incomes and changing lifestyle preferences.
“We’re changing how affluent India experiences renting,” said Shail Daswani, co-founder and chief executive of Flent. He said the fresh capital would be used to expand beyond Bengaluru into cities such as Mumbai and Gurugram, while also launching new products across the rental journey. Planned offerings include flatmate matching, vacancy cover for landlords and an AI-driven tool to help tenants identify suitable localities and budgets.
On the supply side, Flent is focusing on premium residential properties valued above ₹1.5 crore in metro cities. A large share of this inventory is owned by investors, particularly non-resident Indians, many of whom struggle with remote property management.
Rajeev Ranka of Incubate Fund Asia said Flent’s technology-led approach and focus on customer experience set it apart. He said the company was building a “next-generation asset management model” that delivers consistent yields for owners while removing operational challenges.
Flent’s full-stack model covers everything from home design and tenant vetting to maintenance and rent assurance, addressing long-standing concerns around vacancies and property upkeep. Such features are especially attractive to NRI landlords seeking professional management and predictable returns.
The company currently manages 350 rooms across 140 premium homes in Bengaluru, reporting occupancy levels of 90–95%. With an average tenant stay of 14 months, Flent says customer retention has emerged as a key indicator of demand for its premium, managed-rental offering.
