Indian fintech firm Infibeam Avenues Ltd has announced plans to rebrand itself as AvenuesAI Limited, reflecting a strategic shift towards artificial intelligence-driven digital payments and financial technology. The proposal received in-principle approval from the company’s board at a meeting held on 11 December 2025 and is subject to regulatory and shareholder clearances.
If approved, the company will discontinue the use of “Infibeam Avenues Ltd” as its corporate name and adopt “AvenuesAI Limited”, aligning its identity with what it describes as a foundational transformation in its business model. The company said the rebranding underscores its ambition to position itself as a global, AI-first digital payments infrastructure provider, while continuing to operate under its flagship payment gateway brand, CCAvenue.
Chairman and Managing Director Vishal Mehta said the company’s evolution mirrors changes in the global digital economy. “What began as a payments and e-commerce infrastructure firm is now progressing towards becoming a full-stack, AI-led digital payment technology company,” he said. Artificial intelligence, he added, is now embedded across key functions such as transaction authorisation, routing, fraud detection, credit scoring, cloud technologies and platform architecture.
Joint Managing Director Vishwas Patel described the transition as a fundamental shift rather than an incremental change. “AI is no longer an enabler; it is central to who we are and what we are building,” he said, adding that the new name reflects the company’s long-term direction and technology focus.
The rebranding is also aimed at offering greater clarity to investors and global stakeholders. The company believes an AI-centric identity better reflects its growth ambitions, product roadmap and positioning in a digital payments sector increasingly driven by data analytics, automation and intelligent decision-making.
Infibeam Avenues already has an international presence, with operations in the United Arab Emirates, Saudi Arabia, Australia and the United States, and a collaborative presence in Oman through partnerships with major banks. The company has said global digital payment markets offer higher take-rates, which could support stronger revenue growth over time.
Despite the name change, the company will continue to offer its full range of digital payment and fintech services through the CCAvenue platform. Over the years, it has built partnerships with more than 200 banks, including public, private and cooperative institutions, expanding access to digital payments for small businesses and rural markets.
The company said its payments business holds a meaningful share of India’s digital payments market. In the first half of FY2025–26, it reported revenue growth of 84% on a half-year basis, while total payment volume rose 26% year-on-year, highlighting strong momentum ahead of the proposed rebranding.
