EaseMyTrip.com, a prominent Indian travel technology platform, has launched its annual “Azadi Mega Sale” running from July 29 to August 6, 2025. The promotional campaign offers comprehensive discounts across the company’s travel service portfolio in celebration of India’s 79th Independence Day.
Strategic Discount Structure
The sale features tiered discount offerings: flights up to 30% off, hotel accommodations up to 79% off, bus services up to INR 500 off, cab bookings up to INR 500 off, and holiday packages starting from INR 7,999. Customers can access these offers using promo code ‘EMTAZADI’ through EaseMyTrip’s digital platforms.
Partnership Network and Value Enhancement
EaseMyTrip has secured partnerships with major international and domestic airlines including Malaysian Airlines, Egypt Air, American Airlines, Air India, British Airways, Qatar Airways, and Turkish Airlines, among others. The hotel partnership network encompasses premium hospitality brands such as ITC, Sterling, Club Mahindra, OYO, Fortune, and WelcomHeritage.
Additional value propositions include enhanced discounts for customers using ICICI, BOBCARD, and AU Small Finance Bank credit cards. The campaign incorporates a customer engagement element through gift voucher opportunities from brand partners including Nasher Mile, IGP, and Goodwyn Tea, with special recognition for top spenders.
Market Positioning and Strategic Intent
Chief Marketing Officer Sanchit Chopra emphasized the company’s commitment to accessible travel experiences, stating that the initiative aligns with EaseMyTrip’s philosophy of connecting freedom with travel exploration. The 79% discount ceiling strategically mirrors India’s 79th Independence Day milestone, creating thematic resonance with the national celebration.
Operational Scope
The sale encompasses curated holiday packages to key Indian destinations including Corbett, Nainital, Manali, Himachal Pradesh, Sariska, Ranthambore, Agra, and Jaipur, targeting both domestic leisure and cultural tourism segments.
Business Impact and Customer Accessibility
This comprehensive promotional strategy positions EaseMyTrip to capture increased market share during the Independence Day travel season while reinforcing brand loyalty through competitive pricing structures. The multi-channel approach via mobile application and website ensures broad customer accessibility, while strategic banking partnerships enhance transaction convenience and value delivery for target customer segments.
