In a conversation with Wealth Spark, Aayush Agarwal the founder of Snabbit, a quick-service home services platform, shares the inspiring journey of leaving a high-flying leadership role at Zepto to tackle an underserved gap in India’s urban markets. From personal frustrations with unreliable home help to building a tech-driven solution delivering services in under 10 minutes, Snabbit is redefining convenience and trust. With rapid growth, a robust expert ecosystem, and ambitious plans to scale across India, the founder reveals key lessons, strategic pivots, and a bold vision to transform the home services landscape in this exclusive interview. Edited excerpts:
Q. What inspired you to leave a high-paying leadership role at Zepto and start Snabbit from scratch?
The idea came from personal experience. While living in Mumbai’s Powai and juggling a demanding leadership role at Zepto, I often found myself scrambling to find dependable help — even something as basic as replacing a maid could turn into a crisis.
I started Snabbit to solve a real, everyday problem, the lack of quick, reliable, and professional home services in urban India. Despite the digital transformation across sectors like food delivery, groceries, and mobility, home help remained stuck in the past. Most households still relied on informal networks and word-of-mouth for something as essential as finding a maid or help with chores. I saw a massive, underserved market that hadn’t been meaningfully digitized, affecting millions of households across Indian cities.
Q. What were some early mistakes or failures at Snabbit, and what did you learn from them?
One of our earliest mistakes was trying to implement a subscription model, assuming it would guarantee reliability and user commitment. Within a month, it became clear that this approach wasn’t scalable or aligned with customer behavior, who valued flexibility and on-demand convenience more.
This forced us to pivot swiftly to an on-demand model, which has since become our core offering. This experience taught us the importance of staying close to customer needs, being willing to admit when a hypothesis fails, and pivoting quickly.
Q. What makes Snabbit’s quick-service home services platform different from other home service providers in India?
Snabbit is not just another aggregator or marketplace, we take a full-stack approach. We source, rigorously screen, train, and onboard all our experts, who aren’t gig workers but stable professionals with assured income and benefits. This creates a win-win ecosystem where experts feel valued and customers get reliable, high-quality service.
We are category creators in the quick-service hyperlocal space, focusing on delivering services within 10 minutes, something no other home services platform has done at scale. Our technology-driven background verification, continuous expert training, and strong customer support differentiate us further.
Q. What are the most popular services booked on Snabbit, and how do you decide which new services to add?
Our most in-demand services currently include cleaning, maid services, dishwashing, and kitchen prep, reflecting common household needs that require frequent, reliable help. Customer feedback and demand patterns guide our decisions on which new services to add.
We also look at gaps in existing market offerings and prioritize services that can be delivered quickly and reliably within our micro-markets. We conduct pilot tests in select neighborhoods, gather data on usage and satisfaction, and then scale the service if it meets quality and demand benchmarks.
Q. How does Snabbit ensure quality control and background verification for its service professionals?
Quality and trust are paramount at Snabbit. We conduct rigorous, API-driven background checks including Aadhaar KYC verification through OCR technology, criminal record checks, and employment history verification. Every expert undergoes a mandatory three-day training program to align with service standards, safety protocols, and customer interaction guidelines.
Additionally, we provide safety features like an SOS button for experts and quick-response customer support to resolve any issues in real-time.
Q. What cities or neighborhoods is Snabbit currently operational in, and what’s the expansion roadmap?
Currently, Snabbit operates in 8 micro-markets, 6 in Mumbai including Powai and Marol, and 2 in Bangalore, including Sarjapur and Bellandur. We are rapidly expanding with a goal to scale to 100+ micro-markets by the end of the year.
Our expansion strategy targets high-density residential neighborhoods, often identified from patterns seen in e-commerce and quick commerce sectors. While we started in tier-1 metros, we have clear plans to enter tier-2 and tier-3 cities, as demand for convenience transcends city tiers and reflects a pan-India opportunity.
Q. What are your most in-demand services, and how have customer preferences evolved since launch?
The highest demand remains for maid and cleaning services, dishwashing, and quick repair jobs, all essentials that urban households regularly require. Since launch, we’ve observed customers increasingly value speed and reliability, often booking urgent same-day or within-the-hour services rather than scheduling days in advance.
Customer preferences have shifted towards expecting professionalism, punctuality, and transparency, which Snabbit emphasizes through its expert training and technology platform. This evolution reinforces the need for a digital-first, quick-service solution in a traditionally offline space.
Q. Can you share metrics or milestones that reflect Snabbit’s growth since inception?
Snabbit has been growing steadily since launch. We are live in six micro-markets, with weekly growth rates of 30-40% and revenue doubling monthly. In recent months, we’ve achieved approximately 100% month-on-month growth, validating both the market fit and operational execution.
Our expert base has grown consistently, and demand is scaling toward our target of 1000+ jobs per day per micro-market within the next 12 months, demonstrating strong product-market fit and consumer adoption.
Q. How does Snabbit approach pricing strategy to stay competitive while ensuring fair wages for professionals?
Our pricing balances affordability for customers and fair, stable income for our experts. We pay professionals per job, with a daily minimum wage guarantee to ensure income stability even during slow demand periods. On top of that, we offer monthly bonuses and incentives based on performance, punctuality, and quality.
We charge a small commission per job to keep prices competitive while maintaining profitability. Our transparent rate cards and incentive structures motivate experts to deliver great service, creating a sustainable ecosystem for all stakeholders.
Q. What’s your vision for Snabbit over the next five years, and how do you plan to address evolving customer needs and competition in India’s dynamic urban markets?
Over the next five years, Snabbit aims to transform the home services experience across India’s urban and semi-urban markets by becoming the trusted, professional, and technology-driven leader in the sector. We envision expanding from a handful of micro-markets to hundreds, eventually covering all metro and tier-2/3 cities.
We will continue innovating on customer convenience, trust, and service quality, leveraging data and tech to personalize offerings and optimize operations. As competition intensifies, we will differentiate through execution rigor, expert ecosystem strength, and relentless focus on customer satisfaction and safety.
Q. Who are your mentors or role models, and how have they influenced your entrepreneurial journey?
I’ve been fortunate to have strong mentors like Suvil from Nexus Ventures, who believed in me early on and helped secure critical funding. My experiences at Zepto also served as a mentor in the form of organizational learning, especially on execution rigor and fundraising.
Role models who focus on disciplined execution, customer obsession, and team building have inspired me. Their guidance has shaped my approach to building Snabbit — emphasizing grit, adaptability, and the importance of a strong, trusted network.
Q. What’s the one thing you wish someone had told you before you started your own company, and would now pass on to first-time founders?
I wish someone had told me that success is less about having a perfect plan and more about perseverance, rapid learning, and adaptability. Startups are hard, often unpredictable journeys where you’ll face multiple pivots and failures.
My advice to first-time founders is to start with a real problem you care deeply about solving, be ready to show up every day regardless of setbacks, and don’t chase money but focus on creating genuine value. Also, gain some experience first; timing and preparedness greatly improve your odds of success.
