Gargi by P N Gadgil & Sons has forayed into the quick-commerce space, launching its sub-₹1000 jewellery collection on Blinkit in Pune this week, with plans to expand to Mumbai by the end of May 2025.
The curated range includes fashion and silver jewellery designed for impulse purchases, festive looks, and last-minute gifting – all now deliverable within minutes through Blinkit’s rapid-delivery platform. With this move, Gargi becomes one of the first Indian jewellery brands to tap into the instant commerce segment for affordable fashion accessories.
The partnership comes on the back of a milestone year for Gargi, marked by a shift to an asset-light FOFO (Franchise-Owned, Franchise-Operated) model and the establishment of 96 physical touchpoints across India. The brand also reported a 240% surge in net profit during the same period.
“Access has always been at the core of our brand strategy,” said Aditya Modak, Co-founder and Director, Gargi by P N Gadgil & Sons. “Through Blinkit, we can reach younger, convenience-driven customers with stylish, value-driven products delivered in minutes – whether for a festival, a quick gift, or personal indulgence.”
The Blinkit launch aligns with Gargi’s broader strategy to innovate in retail and diversify its sales channels. By embracing instant commerce, the company aims to strengthen its presence among digitally native, urban consumers seeking a blend of affordability, speed, and style
