India’s leading astrology and wellness platform, Astroyogi, has announced a collaboration with renowned art curator and lifestyle influencer Shalini Passi to introduce Harmony Tree, a new wellness product that blends spiritual traditions with contemporary aesthetics. The partnership aims to position astrology as an essential element of modern self-care, targeting urban consumers seeking clarity, balance, and curated lifestyle experiences.
The launch coincides with Passi’s red carpet debut at the Cannes Film Festival 2025, leveraging her global appeal to spotlight the campaign. Designed as a handcrafted decor piece, the Harmony Tree embodies themes of mindfulness and positive energy, aligning with Astroyogi’s vision of making astrology relevant for today’s lifestyle-conscious audience.
“Astrology has long been a guiding light in my life, offering clarity and purpose both personally and professionally,” said Passi. “The Harmony Tree is more than just a decor item—it represents how thoughtful design can merge with timeless astrological wisdom to elevate everyday living.”
Founded in 2001, Astroyogi is known for its digital astrology services and personalized consultations. The company now seeks to expand its footprint in the premium lifestyle and wellness segment through curated products that resonate with modern sensibilities.
“Shalini Passi’s unique blend of spirituality and contemporary elegance makes her an ideal partner for this initiative,” said Meena Kapoor, Founder of Astroyogi. “This collaboration redefines astrology as an accessible and stylish part of everyday life, reflected in our expert consultations and the Harmony Tree.”
The initiative is part of Astroyogi’s broader strategy to broaden its customer base, attract first-time users, and strengthen its positioning as a trusted destination for authentic spiritual experiences. The company also plans to expand its retail portfolio of wellness and spiritual products, aiming to tap into the growing demand for holistic well-being solutions.
Astroyogi’s move aligns with rising consumer interest in mindfulness, alternative wellness, and personalized lifestyle products, particularly among urban millennials and Gen Z audiences.
By partnering with Passi, who has a strong following in the art and design community, Astroyogi hopes to amplify its reach and connect with a younger, aspirational demographic.
The Harmony Tree will be available exclusively through Astroyogi’s platform, accompanied by curated content and premium consultation services.
