Limelight Lab Grown Diamonds, India’s largest lab-grown diamond brand, has unveiled its latest bridal collection, ‘Navarambh’, through a new campaign film featuring brand ambassador and investor Shilpa Shetty. Designed for the modern Indian bride, Navarambh reimagines bridal jewellery as an expression of individuality and everyday elegance—moving beyond the traditional confines of the locker.
The campaign film captures the emotional essence of wedding gifting, positioning Navarambh as a symbol of love and new beginnings. Presented in a keepsake box, the collection comprises seven versatile diamond jewellery pieces—crafted to complement every occasion, from Karwa Chauth dinners to cocktail parties and anniversaries.
Commenting on the launch, Shilpa Shetty said, “Navarambh is for the bride who embraces every moment with grace and confidence. It’s timeless, practical, and designed to be a part of her journey—not just her wedding day.”
Pooja Sheth Madhavan, Founder and Managing Director of Limelight Lab Grown Diamonds, added, “With Navarambh, we wanted to create a collection that aligns with the aspirations of today’s bride—versatile, elegant, and deeply meaningful. It’s more than jewellery; it’s a celebration of her new beginnings.”
Rupali Shrivastava, Chief Marketing Officer, said the brand is executing one of its most comprehensive marketing drives across digital, print, TV, and in-store platforms to reach brides and families nationwide.
Priced from ₹5.99 lakh, Navarambh is available across Limelight’s 50+ stores in over 45 cities. The brand has also launched its Annual Bash Sale, offering Flat 30% off on diamond value and 100% off on making charges for the festive season—making luxury diamond jewellery both aspirational and accessible.
