After nearly two decades in the highly regulated and research-intensive medical devices industry, Agnivesh Gupta made a life-changing decision. Having worked across the US, Europe, and several other countries, he had accumulated a wealth of experience in project management, risk analysis, and product development. But by May 2024, he had declared his retirement from the conventional 9-to-5 grind. Instead of resting, however, he chose to channel his energy into something new—something that would keep him engaged both socially and mentally. And thus, “Sehat ki Chuski,” a herbal drinks venture, was born.
A Passion for Health and Innovation
Agnivesh had spent years working on medical technologies aimed at improving patients’ quality of life. This same philosophy inspired him to create a range of herbal drinks that didn’t just quench thirst but also provided proven health benefits. His meticulous research and attention to detail helped him develop a product line that merged the best of therapeutic herbs with everyday beverages like tea, buttermilk, milk, soda, and even water.
Overcoming Challenges with Determination
Starting a new business always comes with its set of challenges, and Agnivesh’s journey was no different. Procuring quality raw materials, maintaining hygiene standards, understanding customer preferences, and marketing the products were all hurdles that had to be tackled. But he approached these challenges with the same analytical mindset he had developed in his previous career. Extensive research into the therapeutic effects of herbs, analyzing medical publications, and understanding customer expectations helped him build a unique product portfolio. His ultimate goal? Not just to sell a drink, but to create an experience of health and wellness.
What Sets Sehat ki Chuski Apart?
Unlike conventional tea shops, Sehat ki Chuski offers a diverse range of herbal beverages infused with active ingredients that provide real health benefits. More than just a business, it is Agnivesh’s way of contributing to a healthier society. He also envisions scaling the brand through bottled drinks and franchise models, making it accessible to a much wider audience.
Applying Corporate Skills to Entrepreneurship
With 18 years in a highly structured industry, Agnivesh brought a wealth of transferable skills into his new venture. From risk management and quality control to program management and customer relations, his background in project management helped him structure his business efficiently. He applied principles like Failure Modes and Effects Analysis (FMEA) to identify and mitigate risks in advance, ensuring a smoother path for his startup.
Balancing Business with Stock Market Investments
Despite his active engagement in Sehat ki Chuski, Agnivesh remains deeply involved in the stock market. His long-term investor mindset allows him to stay focused on his holdings without getting distracted by daily market fluctuations. This approach gives him the freedom to pursue his entrepreneurial ambitions while securing his financial future.
A Continuous Learner and Risk-Taker
For Agnivesh, success isn’t just about financial gains—it’s about achieving mental satisfaction. His ability to take calculated risks stems from years of experience and a deep understanding of business dynamics. He firmly believes that learning is a lifelong process, evolving with time. Whether it was excelling in his corporate career, mastering stock investments, or launching new business, he has always approached each phase with curiosity and a willingness to adapt.
From global boardrooms to a quaint tea shop in India, Agnivesh Gupta’s story inspires us to embrace change, leverage our strengths, and pursue what matters. “Sehat ki Chuski” isn’t just a business—it’s a celebration of health, innovation, and the courage to start anew.
