MIRA Money, the path-breaking Technology-First
Investment Management platform, has crossed ₹250 crore in Assets Under
Management (AUM) as of March 2025, marking a significant milestone for this
startup brand. This milestone, achieved entirely through organic growth, underscores
the strong market demand for goal-based, curated mutual funds led investment
strategies backed by experienced fund management and proprietary technology.
Founded in 2022, MIRA Money provides ready-made portfolios tailored to help
investors achieve their short-term, medium-term, and long-term financial objectives.
MIRA stands for Money Invested in Right Assets, and that is what they stand by in
terms of helping investors.
These portfolios are built using equity and debt mutual funds, PMS, AIFs, and international funds, with a focus on transparent, data-driven asset allocation. Our commitment to transparency and data-driven decision-making ensures that our investors can trust in the reliability of our investment strategies.
MIRA Money’s differentiated approach—powered by its proprietary RAPID™
framework—combines the discipline of active investing with advanced analytics and
decades of fund management expertise. This framework essentially uses a data-
driven approach to select and manage the right funds, resulting in an unbiased, cost-
efficient investing model that has historically outperformed traditional investment
funds over the long term.
With a steadfast commitment to investor trust, MIRA Money does not rely on
gimmicks or heavy marketing spends. Its AUM growth is attributed to consistent
content-led outreach, strong investor engagement, and a resolute commitment to
long-term portfolio performance, ensuring stability and reliability for its investors.
The company is now poised for even greater success, aiming to scale to ₹600 crore
in AUM by the end of 2025 and significantly expand its investor base, particularly
among young, serious investors seeking credible and low-friction digital investing
experiences. This milestone is a testament to the trust we have earned from thousands of
investors who seek a smarter, simpler, and more transparent way to grow their
wealth. We are deeply committed to our investors and are just getting started,” said
MIRA Money was founded by Anand K Rathi (Co-Founder & Chief Business Officer),
Naveen Shetty (Co-Founder & Chief Investment Officer) and Girish Ippadi (Co-
Founder & CEO). Together, they bring over 70 years of collective experience in
investment management, having worked in leading financial institutions and
managed large investment portfolios. The platform is backed by a team of
experienced investment managers and data scientists focused on transforming how
India invests—one goal at a time.
