Bangalore, 8 September 2025 – Nutrify Today has announced it is opening its flagship platform, NutrifyGenie AI, to India’s small and medium enterprises (SMEs) and start-ups in the nutraceutical sector.
The announcement was made by founder Amit Srivastava at the Bharat Nutraverse platform. The move aims to democratise access to product development and compliance tools that have traditionally been used mainly by large pharmaceutical and consumer health companies.
A guided workflow for product development
NutrifyGenie AI brings together multiple stages of the nutraceutical product life cycle into one guided system. The platform covers ingredient scouting, formulation design, evidence mapping, claims aligned to published science, and labelling requirements under India’s food regulator FSSAI as well as key export markets.
By embedding compliance checks early in the design process, the company says the platform reduces costly late-stage errors—one of the common challenges faced by smaller firms. The result, it argues, is faster iteration from concept to market-ready product.
Why timing matters
India’s nutraceutical market is estimated at around $8bn and is expanding at double-digit rates. Dietary supplements alone were valued at about INR 178–180bn in 2024, with expected growth of 12–13% annually over the next decade.
As consumers increasingly seek preventive health solutions, functional foods and beverages are becoming mainstream. But with that growth has come tighter regulatory scrutiny and rising consumer demand for transparent labelling and credible scientific backing.
Supporting smaller players
India has more than 64 million MSMEs, contributing nearly one-third of the country’s GDP. In nutraceuticals, SMEs are often the first to test new formats such as gummies or sachets, but face challenges including fragmented supply chains and limited in-house regulatory expertise.
By offering evidence libraries, claims frameworks and compliance guardrails through AI, Nutrify Today says it wants to “level the field” for emerging brands that otherwise struggle to match larger rivals on execution.
Global ambitions
Analysts say platforms like NutrifyGenie AI could also strengthen India’s position in international markets. Global buyers are showing interest in Indian botanicals and condition-specific formulations, but demand rigorous documentation and compliance.
By equipping smaller firms with enterprise-grade processes, Nutrify Today believes Indian start-ups can compete not just locally but also in exports. The company frames the initiative as a step towards “responsible nutrition”—products that are safe, transparent and backed by science.
