Reloy, India’s leading homeowner loyalty and referral platform, has announced that it is on course to achieve ₹3,500 crore in referral-led sales in the current financial year. The company had generated over ₹2,000 crore of sales in FY25 and has already crossed that figure within the first six months of FY26. Riding on this momentum, Reloy expects to turn profitable this fiscal—marking a milestone in its growth journey.
Scaling referral-led growth
Reloy works with over 40 of India’s top developers and manages a customer base of more than 2.2 lakh homeowners. By building long-term relationships between developers and buyers, the startup is unlocking a powerful channel of referral-driven sales. Its model transforms existing homeowners into brand ambassadors, creating a cycle of trust and value.
“Developers are realizing the importance of satisfied homebuyers,” said Akhil Saraf, Founder & CEO of Reloy. “Traditionally, focus remained on direct sales and broker networks, overlooking referrals. At Reloy, we’ve created a robust referral system that benefits developers, existing homeowners, and new buyers alike.”
How the model works
Through Reloy’s referral program, current homeowners are encouraged to recommend new buyers, with both sides rewarded through cashback, discounts, and exclusive offers. This has helped developers boost sales while fostering loyalty within their customer base.
Reloy’s marquee clients include leading developers such as Godrej Properties, DLF, M3M India, Shapoorji Pallonji Real Estate, House of Hiranandani, Embassy Group, Mahindra Lifespaces, K Raheja Corp, Brigade Group, L&T Realty, Smartworld India, JP Infra, Ajmera Realty, and BPTP.
Beyond sales: building an ecosystem
The company is also widening its platform to include ancillary players—such as proptech startups, smart home providers, home interiors, rental services, and financial institutions—creating a one-stop ecosystem for homeowners.
At the heart of this strategy is ConnectRE 4.0, Reloy’s AI-driven platform that delivers hyper-personalized experiences across the homeowner journey, from purchase and onboarding to after-sales engagement. This innovation, the company says, is setting new benchmarks for customer loyalty and engagement in Indian real estate.
About Reloy
Founded in 2015, Reloy partners with 40+ developers, 2.2 lakh homeowners, and 32,000 channel partners. Positioned as the “Operating System of Real Estate,” the company enables developers to deepen customer trust, accelerate sales, and deliver lasting value.
