Canva has partnered with Shark Tank India Season 5 as a co-presenting sponsor, signalling how visual communication has become a critical skill for India’s growing community of entrepreneurs.
The collaboration places the global visual communication platform at the heart of one of the country’s most influential startup showcases, where founders pitch their ideas to investors under intense scrutiny. As competition sharpens and pitches become more sophisticated, the ability to communicate clearly and visually is increasingly seen as a business advantage rather than a cosmetic add-on.
Design as a founder skill
India’s startup ecosystem is expanding rapidly, with founders expected to explain complex ideas succinctly to investors, customers and teams. Canva’s partnership reflects a broader shift in how businesses communicate. According to the company’s State of Visual Communication Report 2025, a large majority of business leaders now see visual fluency as an essential workplace skill, particularly among younger professionals.
On Shark Tank India, where clarity can determine whether a deal is struck, visual storytelling plays a central role in how founders present their vision, traction and growth plans.
Integrated into the show
Rather than appearing as a standalone sponsor, Canva will be woven into the programme through in-show usage, daily summaries, episodic moments and weekly wrap-up videos supported by Canva’s AI-powered tools. The integration mirrors how founders already use design platforms while building pitch decks, brand assets and marketing material.
Beyond television, Canva is also launching an “As Seen on Shark Tank” template collection, allowing aspiring entrepreneurs to access the same pitch formats and visual tools featured on the show. The templates will be available free to users, extending the experience to the wider startup ecosystem.
Designed for India
With support for multiple Indian languages and AI-enabled features, Canva aims to lower entry barriers for founders across regions. The company says this approach helps entrepreneurs communicate professionally from the earliest stages, even without large teams or specialised design resources.
As India continues to produce startups at scale, the partnership highlights a growing belief: how founders tell their story can be just as important as the idea itself.
