A new global report has shed light on how younger generations are reshaping the world of investing, highlighting a shift towards technology-driven, personalised financial advice combined with human expertise.
Drawing on a survey of more than 2,400 mass affluent, high-net-worth and very-high-net-worth investors across six major markets — including India, the United States and the United Kingdom — the study finds that demand for financial advice remains strong among Gen Z and millennials. However, the way they seek and evaluate that advice is changing significantly.
The findings suggest that young investors favour a hybrid model that blends digital tools with human judgement. They expect advisers to offer tailored, technology-enabled services alongside holistic financial planning that reflects life goals, such as buying a home or starting a family. Nearly two-thirds of respondents said they first sought financial advice following such key life events.
Trust continues to be a central factor, but younger clients increasingly assess it through measurable criteria such as performance, credentials and data security, rather than personal rapport alone. At the same time, they value collaboration and autonomy, preferring advisers who empower them with knowledge and tools rather than making decisions on their behalf.
The report also highlights changing investment preferences. Younger investors are more likely to include cryptocurrencies, exchange-traded funds and alternative assets such as private equity in their portfolios. More than 90% say aligning investments with personal values is important, with strong interest in sustainable and impact investing.
Digital platforms are playing a growing role in financial education, with many turning to apps, social media and even artificial intelligence tools. Despite this, human advisers remain the most trusted source of guidance.
Researchers also note behavioural risks, including overconfidence and “fear of missing out” on trending assets. They suggest advisers can add value by helping clients stay focused on long-term goals.
The report concludes that firms must adapt to a more proactive, transparent and digitally connected advisory model to meet the expectations of the next generation.
