YES BANK has launched a nationwide CSR initiative aimed at boosting credit awareness across India, positioning financial literacy as a key driver of economic confidence and inclusion. The campaign, titled ‘Score Kya Hua’, seeks to simplify the concept of credit scores for millions of Indians whose financial aspirations often depend on a number they barely understand.
Unveiled on 25 November, the initiative introduces ScoreKyaHua.bank.in, a dedicated microsite developed in partnership with CRIF High Mark. The platform offers free credit score checks, educational tools and step-by-step guidance for both first-time borrowers and existing credit users. From entrepreneurs seeking business loans to young professionals applying for their first credit card, the site aims to help users understand how everyday financial decisions influence their credit profile.
YES BANK’s Managing Director and CEO, Prashant Kumar, said the programme reflects the bank’s belief that financial inclusion extends beyond access to borrowing. “It requires the knowledge to manage credit wisely,” he said. The initiative, he added, aims to close the knowledge gap by equipping people with tools to improve their creditworthiness and make informed financial decisions.
CRIF High Mark, the knowledge partner for the initiative, echoed this view. Sachin Seth, Chairman and Regional Managing Director for CRIF India and South Asia, said promoting credit awareness is central to their mission. He emphasised that understanding credit is essential for building stable financial journeys, particularly for those from economically weaker backgrounds.
To support the outreach, YES BANK has produced four television commercials that use everyday scenarios to explain the significance of a credit score. The microsite also hosts blogs, videos, myth-busters and an interactive simulator showing how specific actions—such as timely repayments or credit utilisation—impact scores.
Positioned as a national movement, ‘Score Kya Hua’ aims to make credit literacy accessible to every Indian, regardless of geography or financial experience.
