Contemporary innerwear and shapewear brand Pinq Polka has raised ₹4 crore in a Pre-Series A funding round led by Inflection Point Ventures, as it looks to expand in India’s fast-growing intimate wear market.
The company said the funds will be used to strengthen marketing efforts, particularly for its shapewear category, alongside team expansion and working capital requirements.
Founded in 2017 by Manveen Ssharma, the brand focuses on comfort-first innerwear designed for modern Indian women. It gained wider visibility after featuring on Shark Tank India Season 4, which helped accelerate its growth trajectory.
Over the past three years, Pinq Polka has recorded a nearly 19-fold increase in revenue, growing from ₹1.22 crore in FY23 to around ₹20 crore annually. The company attributes this growth to rising consumer demand, product innovation and a streamlined international supply chain.
Commenting on the investment, Vinay Bansal said the innerwear segment in India is undergoing a shift, with consumers increasingly prioritising comfort, fit and self-expression. He added that Pinq Polka’s positioning and growth momentum place it well to scale further in the lifestyle segment.
The startup is supported by a leadership team with experience across marketing and strategy, including Chief Strategist Mandeep Singh, who has previously worked with global firms such as Pernod Ricard.
India’s lingerie and intimate wear market is currently estimated at around ₹50,000 crore and is projected to reach ₹90,000 crore by 2030-31. Within this, shapewear and accessories are expected to contribute nearly 10%, while comfort wear could account for about 20%, reflecting changing consumer preferences.
Inflection Point Ventures, which has invested over ₹1,200 crore across more than 280 startups, said it continues to back early-stage companies with strong growth potential, including through its $50 million VC fund, Physis Capital.
