Hilton has announced plans to significantly expand its presence in India through a new partnership aimed at tapping into the country’s fast-growing mid-market travel segment.
The US-based hospitality giant said it will collaborate with Regenta Hotels Private Limited, part of Royal Orchid Hotels, to develop and open 125 Hampton by Hilton properties across India. The move marks one of Hilton’s largest expansion agreements in the country to date.
The new hotels will primarily be located in western and southern states, including Goa, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana. These regions are among India’s most economically active and are seeing rising demand for both business and leisure travel.
Hilton says the agreement reflects growing opportunities driven by India’s expanding middle class, improving infrastructure and increasing domestic travel. The company is focusing on the “upper midscale” segment, which offers branded accommodation at more accessible price points.
“This partnership demonstrates our commitment to scaling our presence in India by working with established local operators,” said Alan Watts, Hilton’s President for Asia Pacific.
The deal is part of Hilton’s broader strategy of forming large-scale partnerships to accelerate growth in key markets. It follows similar agreements in India, where the company is seeking to combine global brand strength with local expertise.
Industry analysts say demand for reliable, branded hotels is spreading beyond major metropolitan areas into smaller cities and emerging commercial hubs, creating new opportunities for growth.
Hampton by Hilton, the group’s largest brand by number of hotels globally, will adapt its offering in India to suit local preferences while maintaining its international standards.
Royal Orchid Hotels said the partnership would support expansion in the mid-market segment and create jobs over the coming decade.
Hilton currently operates in multiple segments worldwide and sees India as a key long-term growth market, with rising incomes and travel demand expected to support continued expansion.
